Today is [su_todays_date] [su_demo_shortcode_1]
How to lead website visitors right to your goal
- Pick one action that you would like your customers to follow and place elements on your website to make them follow
- Turn that one action into a “call-to-action”.
- Remove other call-to-actions and keep the most important one
15 Possible Actions Your Visitors Perform On Your Website
- find information
- purchase a product online
- bookmark it to visit later
- find your phone number
- fill out a contact form
- share on social media
- read your blog
- comment on your blog
- find out more about your services
- view a photo gallery
- log in and make a contribution
- get directions or look at an online map
- watch a video
- get news from your industry
- get customer service or read a FAQs page
- Pick one of these actions and lead your customer to the end goal that is aligned with this action and your website will be in a better position to sell your products or services
18 reasons why people leave your website in 10 seconds or less.
- too slow
- does not look good on a mobile device
- visitors do not find the information they are looking for
- the website is hard to read
- website design too subtle
- your pricing information is not visible
- too much clicking necessary
- no way to contact the business
- contact information is too hard to find
- popup ads and viruses
- no way to share the site content
- all the good information is on the bottom
- visitors need to scroll too much to find the information they need
- home page looks barren
- too many advertisements or banner
- too salesy
- too much annoying multi-media like music, animations
- out of date information, news, or blog posts
If your website is committing at least one of these issues, it can cause the website to lose a visitor and worse, a customer!
Simple suggestions for improving search engine rankings on Google and Yahoo without hiring an expensive SEO company
- Realize that SEO is also about people and not just about search engines
- Write your meta tags to make people click YOUR link on search results
- Have a clear title and description explanation what each web page is about and not your entire website.
Author: Bruce Chamoff
Bruce Chamoff has been in the web design and development business since 1995 and has worked on over 1,000 websites since then for businesses of all sizes from Fortune 500 companies to small businesses.
He is a regular speaker at WordCamps (the official WordPress conference) across the United States and teaches over 12 Udemy.com courses on web design and development.
Bruce never stops learning and teaching web development.