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How to lead website visitors right to your goal

  1. Pick one action that you would like your customers to follow and place elements on your website to make them follow
  2. Turn that one action into a “call-to-action”.
  3. Remove other call-to-actions and keep the most important one

15 Possible Actions Your Visitors Perform On Your Website

  1. find information
  2. purchase a product online
  3. bookmark it to visit later
  4. find your phone number
  5. fill out a contact form
  6. share on social media
  7. read your blog
  8. comment on your blog
  9. find out more about your services
  10. view a photo gallery
  11. log in and make a contribution
  12. get directions or look at an online map
  13. watch a video
  14. get news from your industry
  15. get customer service or read a FAQs page
  16. Pick one of these actions and lead your customer to the end goal that is aligned with this action and your website will be in a better position to sell your products or services

18 reasons why people leave your website in 10 seconds or less.

  1. too slow
  2. does not look good on a mobile device
  3. visitors do not find the information they are looking for
  4. the website is hard to read
  5. website design too subtle
  6. your pricing information is not visible
  7. too much clicking necessary
  8. no way to contact the business
  9. contact information is too hard to find
  10. popup ads and viruses
  11. no way to share the site content
  12. all the good information is on the bottom
  13. visitors need to scroll too much to find the information they need
  14. home page looks barren
  15. too many advertisements or banner
  16. too salesy
  17. too much annoying multi-media like music, animations
  18. typos
  19. out of date information, news, or blog posts

If your website is committing at least one of  these issues, it can cause the website to lose a visitor and worse, a customer!

Simple suggestions for improving search engine rankings on Google and Yahoo without hiring an expensive SEO company

  1. Realize that SEO is also about people and not just about search engines
  2. Write your meta tags to make people click YOUR link on search results
  3. Have a clear title and description explanation what each web page is about and not your entire website.

Author: Bruce Chamoff

Bruce Chamoff has been in the web design and development business since 1995 and has worked on over 1,000 websites since then for businesses of all sizes from Fortune 500 companies to small businesses.

He is a regular speaker at WordCamps (the official WordPress conference) across the United States and teaches over 12 courses on web design and development.

Bruce never stops learning and teaching web development.